Meet a farmer, an economist, an entrepreneur, a survivor, a successful businessman, a mentor… and what not. Countless descriptions fit Mr. Harbhajan Singh.
Mr. Singh started his life in the U.S. with a small gig in the mid-eighties with half a grand. He built a farm and shop out of his hardwork. In no time, he lost his entire business and farm and ended in heavy debt. He did research for the causes of his failure and found a unique reason for the failure of his business. In yhe absence information he found ways to eliminate those risks. It was hard. He gathered himself again, relocated his farm, relaunched his another business and build a thriving multi-million dollar empire all with his grit.
Mr. Singh came to the U.S. in the mid-eighties. After arrival, he started reselling vegetables with borrowed money from his family. He was buying from wholesalers and selling to restaurants and retailers. His operation was run from the back of a pickup truck. He created the market for south Asian vegetables. In the mid-nineties, he started his own produce shop in Los Angeles downtown and started a farm in Delano, CA. His very first harvest failed. In a matter of months, he lost his farm and shop and got into heavy debt.
Mr. Singh is multi- facet personality. He did research for the factors behind this failure. Mr. Singh observed that the quality of weather of his central valley farm was different than what Okra needed. He realized that the quality of produce was not at the par with the okra generally used in the south Asian kitchen. He zeroed in on the reason behind the quality difference. He concluded the difference in quality was due to the soil, the climate, and environment. To restart, he needed to relocate his farm to a more suitable climate for the produce.
After doing research on weather requirements, he decided to move his farm towards the south. He found climate around Palm Springs was more suitable than central valley. He ended up set up his farm in Indio. His relaunch was vastly funded by credit from his customers. Mr. Singh has built a huge goodwill account with his warm and honest personality. His goodwill account played a vital role into his relaunch of new business Samra Farms and Produce.
Gradually, Mr. Singh built Samra Produce into a thriving business. Mr. Singh primarily focuses on produce consumed in the south Asian kitchen. Samra Produce owns 18 wheelers to deliver produce across North America. Samra produce has lately opened its retail location Samra Produce Express in Artesia, CA.